Domain expertise is becoming table stakes (except maybe in emerging/newer verticals where there aren't many domain experts) in building vertical software. IMO relevance/storytelling/brand will become the moat.
Similar to how the list is the message in GTM motions, I imagine you'll see companies composed of several different brands to speak to more discrete segments of customers (similar to a house of brands strategy). The software each brand sells is identical except it's more "localized." A straightforward example would be if Tractian has a new name/brand for each country it operates in
Domain expertise is becoming table stakes (except maybe in emerging/newer verticals where there aren't many domain experts) in building vertical software. IMO relevance/storytelling/brand will become the moat.
Similar to how the list is the message in GTM motions, I imagine you'll see companies composed of several different brands to speak to more discrete segments of customers (similar to a house of brands strategy). The software each brand sells is identical except it's more "localized." A straightforward example would be if Tractian has a new name/brand for each country it operates in